HOW TO WRITE CONTENT THAT CONNECTS ON PINTEREST
I’ve seen the back end of a lot of Pinterest accounts and there are certain types of content that are popular across the board - regardless of business, brand or industry.
Remember first that Pinterest is a DISCOVERY ENGINE meaning that people are on the platform LOOKING for things.
People come to Pinterest to be inspired, find new things, and take action.
Pinterest has over 450 Million active users.
89% of users on the platform are using Pinterest to make a purchase decision
77% discover new brands while on the platform
I want your business to be one of those new brands and for your audience to make a buying decision that not only helps them but creates more sales for your business.
Here are 3 different ways to reframe your current content in a way that will inspire your Pinterest audience to engage
HOW TO These can be in the form of a simple step by step list on a blog or a video or story pin that tells a story about how to do something. People go to Pinterest to take action so let’s help them do that!
Example: Have tips to help people create a family budget? Make that “How to Make a Family Budget for the New Year”
DIY Do it yourself has always been the bread and butter of Pinterest and that continues to be the case. Pinterest users are looking to take action when they hit the platform and a DIY tip is a great way to engage your audience quickly.
Example: Have a course to help people create a weekly meal plan? Create a quick DIY video showing each step of your process.
TOP LIST People love lists because they are easy to understand and cut out all the fluff. Turn a lot of information into a simple list for your audience to digest quickly and easily.
Example: Have a blog post about creating a brand with 4 key points? Turn that into “The 4 Best Ways to Create a Brand that Sells”
These 3 types of content are always popular on Pinterest and will only continue to grow in popularity with the increase in video and story pins. The Pinterest audience wants quick, easy, clean, actionable and engaging content so put your current content through these filters to reimagine your pins.
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